How Product Photography Reveals Beauty More Than Skin Deep


If you are considering getting some product photography done, then before you do, why not stop and take a little time to consider the benefits of having packshot photography completed instead of your normal type of product image?

There’s little doubt at all that in the modern picture driven world of business and advertising having the right product photography carried out is essential to success. There are just too many corporate messages out there bombarding us all daily to allow us to participate in more than just a small percentage of the messages being conveyed.

That is why advertisers and marketers have been relying more and more on product photography to do the job. This is not just about taking a photo of this item, it is about creating a picture from the product that sells. This is where packshot photography comes in, because with a packshot it is a lot easier to get much more for your money, and make more images that sell, instead of just another picture which tells people what the product looks like.

The ironic thing is that these times most product photography is not about telling folks about what the item looks like. It’s about conveying a message, a mood, an attitude or a fashion, and it’s about telling the consumers something that is pertinent to them, and their needs.

For instance, a mobile phone is the form of product that actually benefits from clever product imagery, since many people are going to get an interest in the way it looks, nowadays it’s much more about the general style, attitude and advantages, instead of a straightforward look. Beauty is far more than skin deep, but product photos often can not even scratch the surface.

So what actually is packshot photography, and what can it provide businesses beyond standard product images? The simplest definition of a packshot picture is a photograph of a product with no desktop computer, providing greater versatility. But since this definition probably does not excite you as much as imagining the possible ways in which packshot photography can help your business market products a lot more efficiently, let me explain a little more.

A packshot picture is reached in a professional studio, usually contrary to something called an infinity cove. Brisbane photography is simply a smoothly curving, fully featureless wall, often up to around seven feet, with no corners or borders.

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Because it is featureless there’s nothing to focus the eye , and so a optical illusion is created that means that anything put in front of this infinity cove stands out clearly and crisply, and because the background is smooth and uniform it may be as close as an inch or as far away as a thousand miles. This creates a picture of the product with a clean white background, ideal for adding in catalogues or on websites, without the usual diversion of walls or desks.

But packshot photography may be cleverer than this, because photographers can subsequently get rid of the white background in the product photograph, leaving only the item itself. This can then be superimposed onto almost any background you select. It could be used as part of a montage of goods (a technique used by a great deal of catalog suppliers), or you could superimpose the item picture on to a background which suits a particular audience, a particular opportunity, event or season.